Business survival

Bright Shiny Things

The price of everything the value of nothing

I would like to work for a company where the demands are very little and commitment to deliver is non existent also I want to turn up when I feel like it and spend my time pretending to care about my fellow workers but in fact only care about myself. If I have told you what I want and expect you to go out and find it for me as we have a false non committal understanding that if you help me I will seriously try to think about helping you.

Lots of networking groups try to model themselves on others that are more successful but they don’t like having to submit themselves to the demands made upon them.

If we look at any networking group as a team of sales people working, unpaid, on your behalf who are willing and able to leverage their reputations to help you get what you want don’t you think that deserves some form of payback or minimal commitment. Lets get back to the sales analogy if you have a team working for you how are you going to motivate them. I suggest that keeping to the implicit rules is a good way to get the buy in. How about turning up to meetings on time, not leaving early and doing what you say you are going to do when you say you are going to do it.

For those un-initiated in relationship marketing commitment is core to the success of any time or money invested.

If you cannot do the commitment thing then spend your money and time elsewhere. No matter how you cut it paying the joining fee of any organisation is the minimum entrance fee it is not a contribution of effort. Whether the entry fee is £50 or £5000 if the return, admittedly the main unknown factor, the return on investment must be measureable and tangible. That does not mean it has to be financial but it has to be valuable. If we spend £5000 and get a return of £5050 then that is positive but if I spend £50 and get nothing in return that is a complete waste of my time money and damages my reputation.

If only we could find somewhere that cares about my investment as much as you do then we may be some way into finding out how to run a business.

 

If you get hit by a bus tomorrow and your business does not continue along as if nothing has happened then you do not have a business you have a corner shop so don’t call yourself a business owner call yourself a shopkeeper.

King of the Jungle perhaps?

According to Marriott Edgar “Now Albert had heard about lions, How they were ferocious and wild, And to see Wallace lying so peaceful, Well… it didn’t seem right to the child” Well those that know what happened next are rightly justified in keeping clear of all lions or in fact any big cat.
But … if you dont engage with the big beasts all you get is something uninspiring and tedious so sometimes we have to push outside of our considered comfort zone until it becomes our comfort zone.

In the video below you will see how engaging with the dangerous can reap enormous rewards.

In business do we always take the easy route a bit like water or do we look for the right route, the gut feeling route, the route that satisfies and makes us happier and more content?

I believe that everyone is capable of so much more if only they would just take a deep breath and dive right in thats not to say you put your head in the lions mouth but take a look at the video below


 

Know your rights

Every business needs them, every business uses them – absolutely no customer reads them or in fact very few actually understand them. in reality they are a very negative process.  They detail what your rights are when things go wrong sometimes disastrously so. Before you go further watch the movie below and how much your privacy and rights are really worth. The customer is king unless they are not…       Terms & Conditions may apply!

 

 

Before you decide to offer discount…

Before you decide to offer any form of discount or, preferably increase your prices take a look at the two graphs below and then decide which is best for you please be sure to have the following tattooed to your hand/arm or head.

Price is never the reason for a sale or for losing a sale – EVER EVER EVER…

obviously if you are going to the Tattooist then you may embellish this with a few colours or a dragon or two. I have included a nice one by © Dragon pictures gallery. 2014. to give you inspriation,

 

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Dragon

Swimming against the tide!

Why is running a business like being a shark?

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There are times when running a business is a thankless task and it seems that the battling is non stop and this can be overwhelming there are those occasions when it seems that it is time to just throw in the towel and get a “proper job” but I can tell you that once you have been “tainted” with the experience of running your own business returning to world of the wage slave may look attractive but is nigh impossible to achieve. You now are used to working longer hours – getting sick less – ignoring your family and social life and spending each month hanging in there telling yourself that next month it will be better. In the words of Del Boy “this time next year Rodney we’ll be millionaires” – but of course we won’t. We have to get used to being abused and roughed up on an almost daily basis. That is not to say that there are not some seriously big pluses. Being your own boss means that you can’t be sacked by your childish and irratic boss, it means that you can make the right decisions when they need to be made and most importantly of all you are in charge of your own destiny. When I say that running your own business is like being a shark I am not referring to the behviour of some of the more seedier sides of business like Loan Sharks or Office Sharks. No I am referring to the wonderful creatures that had the misfortune to be created almost perfect for their environment and remained at the top of the food chain until Man came along with mechanical and industrial destructive methods. Most important facet of the Sharks life and one which I believe has made the so successful is that they physically cannot stop still… they have to keep moving whatever even when they know that moving forward is not right but not wrong either. They cannot sit on the fence here because nature has given them one incentive to keep moving that we somehow wish our employees had. If they stop moving forward they simply drown. Something to think about next time you take a bath.

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What happens when nobody loves you anymore?

This last week has been a real eye opener to those who deem themselves the great and the good. When people around you who rely on you to do what you promise no longer love you, what can you do?

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Businesses who lose clients will find out that the majority of the clients that leave don’t do so because the service is bad or the products suddenly start to fall apart or you have become something they can’t bring themselves to stand any more time in your company any more. No – the reason they leave is because they no longer feel valued or loved by you anymore. The relationship you used to have with them is now damaged. Sometimes that damage is so bad that you will never be able to fix it.

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As many of our politcal classes are finding out what we in the business world have known for many years. All you really have in this life is your reputation and when that is gone so are you!

The importance then is so easy do what you say your going to do in the time you said you were going to do it and at the price you said you would do it for. That’s a basic the next bit is also essential. Do it with a smile on your face and warmth in your heart – go the extra mile even when there is no personal financial gain in it for you. I can assure you that there will be personal gain maybe not today maybe not tomorrow but at sometime in the future it will pay dividends to back to you.

Looking beyond the immediate future

As I help a business grow it never ceases to surprise me how many owners have failed to give succession planning a seconds thought!
When I ask; where do you see this going after success? The blank looks and disregard for reality is astounding. Truth is that we are all going to die – some sooner – some later, but I can assure you without any doubt that it WILL happen. If all your hard work gets buried with you is that okay with you?
Why not just stop now, go out get drunk and spend everything before the kids notice.
Planning is so important but it has to be done while your still alive – Sorry.

Pleasure to talk as always

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Its was my pleasure at the end of last month to talk to the Ellevate networking lunch my topic was why women are better than men at networking – this went down better than I could of hoped as Ellevate is a ladies only networking group based in Salisbury and as more and more women are taking control of their working lives and starting businesses the group is destined to grow. It is less about the hard sell and more about offering the mutual support of each other. If this was a mens only group that would mean who could shout the loudest and who could brag the most. Mutual support amoung the males is not as prevalent as with the ladies!

I know which I prefer!