Here we go again, my god I’m incensed I have been listening to whinging retailers stating that things have never been this bad and they have nobody visiting their shops and the world is coming to an end…
I have just had to point out that the reason that they are talking crap is that they are not really professional retailers they are order takers and a monkey can do that probably with better humour.
Shop keepers should be taught how to build a relationship with the customer not just their wallet! Take a look at Estate Agents for the last few years they have let people buy buildings from them with the only selling point being that they will increase their investment in a few years. oops that’s going to smart! Now they have to re-learn how to sell the dream of owing a home all over again, if they ever knew about it in the first place.
On line shopping rules are:
- You can always get it cheaper on the internet
- You can guarantee that if you do it will be late/damaged/incorrect or just crap
- After sales service is very much out of sight out of mind – please email our spam box with your complaints
- You will never ever get to touch and feel the product before you have paid for it…
Off line we cannot do the same thing and get away with it the likes of Stanley Kalms have destroyed customer service if you want it cheap sold by a complete idiot who can manage to ignore you while actually in conversation with you. Its like talking to the party tart they look over your shoulder to see if they can see someone with slightly more money than you. I once got ignored midway from buying a top end laptop with an assistant because a voluptous woman wanted to get a cheap packet of printer paper. Did I go elsewhere? of course if I want to treated like an avatar then I can go on line.
The local computer store is hungry for my business and offers intellegent conversation of interest and serves great coffee even if you don’t buy anything.
This is it then either learn about proper customer service or die cos you deserve not to survive…