Where do we want to be?

We have all heard the basic stuff about planning there are so many from quotes from Alice in Wonderland meeting the Chesire Cat through to the quippy “you don’t plan to fail you fail to plan” the problem with them all is that they are all correct!
So let’s start with the end.
You have, with a bit of luck, 10 – 20 years of self-employment and you have decide, not right now but eventually, if you want a larger company with employees or a smaller one that outsourced every non core element. It’s quite important to know where your risk profile sits and by this I mean at what point do you seriously lose sleep and eventually your sanity? To work this out we need to have dream not a fixed in one point dream but a flexible creative point which allows you to feel what success can be.