Networking Serial or Committed?
I heard recently someone mentioned that they were a “serial networker” and began to consider exactly what they meant was it in terms of a serial killer or a serial bigamist of just someone who hasn’t found their niche just yet. Networking for the sake of it is a bit of a waste of time but Networking with a purpose is, like anything with a purpose, an activity that pays back to everyone involved.
Networking carried out in a sequential fashion does not endear commitment or loyalty, both incredibly valuable traits in a business venture.
I believe that you should carefully choose your group in the same way you choose anyone you want a relationship with and work on that until every avenue of benefit to both of you has been exhausted.
That will take a lifetime but you will not be considered a serial anything leaving us waiting until next time for your next instalment.
The price of everything the value of nothing
I would like to work for a company where the demands are very little and commitment to deliver is non existent also I want to turn up when I feel like it and spend my time pretending to care about my fellow workers but in fact only care about myself. If I have told you what I want and expect you to go out and find it for me as we have a false non committal understanding that if you help me I will seriously try to think about helping you.
Lots of networking groups try to model themselves on others that are more successful but they don’t like having to submit themselves to the demands made upon them.
If we look at any networking group as a team of sales people working, unpaid, on your behalf who are willing and able to leverage their reputations to help you get what you want don’t you think that deserves some form of payback or minimal commitment. Lets get back to the sales analogy if you have a team working for you how are you going to motivate them. I suggest that keeping to the implicit rules is a good way to get the buy in. How about turning up to meetings on time, not leaving early and doing what you say you are going to do when you say you are going to do it.
For those un-initiated in relationship marketing commitment is core to the success of any time or money invested.
If you cannot do the commitment thing then spend your money and time elsewhere. No matter how you cut it paying the joining fee of any organisation is the minimum entrance fee it is not a contribution of effort. Whether the entry fee is £50 or £5000 if the return, admittedly the main unknown factor, the return on investment must be measureable and tangible. That does not mean it has to be financial but it has to be valuable. If we spend £5000 and get a return of £5050 then that is positive but if I spend £50 and get nothing in return that is a complete waste of my time money and damages my reputation.
If only we could find somewhere that cares about my investment as much as you do then we may be some way into finding out how to run a business.
If you get hit by a bus tomorrow and your business does not continue along as if nothing has happened then you do not have a business you have a corner shop so don’t call yourself a business owner call yourself a shopkeeper.